Most small businesses start either out of necessity (out off a job) or someone believed they could make more money working for themselves. Unfortunately, neither of these alone is good enough to a build long-lasting business. I challenge all of you to find your “why”. A business must be based on a need in the marketplace. The most successful business in that marketplace knows WHY it serves that market and builds systems and processes to be the best at it. When those systems and processes support a valued WHY the business succeeds beyond the founders wildest dreams.
So what is your WHY?
