How many conferences, articles and webcasts have you seen that focus on cost cutting and downsizing? Last time I looked profit was the result of subtracting costs from revenue. So isn’t anyone interested in the revenue side of the equation? After all, we know you can’t cut your cost to long-term prosperity, right? Please join me on a webcast to introduce the Revenue Game, a look at how inefficient and haphazard most marketing and business development efforts are.
